The team

The people on the calls are the people doing the work.

Insetix is deliberately small. There is no account layer between you and the person building your software, and nothing gets handed down a chain to someone you have never met.

Abdul Waris, CEO & Founder at Insetix

Abdul Waris

CEO & Founder

Abdul founded Insetix on a simple bet: most software projects go wrong long before anyone writes code, and the fix is a scope you can read and a demo you can click. He runs every scope call himself, writes the fixed-price proposal that follows it, and stays on the tools through delivery.

His work sits where product decisions meet architecture: web applications and internal tools, AI systems that have to survive real inputs, and legacy .NET estates that need to be modernized without stopping the business. He is also the person who will tell you, on a free call, that the AI project you came in asking for ships better and cheaper as ordinary software.

  • Custom web application development
  • AI systems and agentic workflows
  • Legacy .NET modernization
  • Software architecture
  • Technical scoping and fixed-price estimation

LinkedInwaris@insetix.com

Younas Iqbal, SEO / GEO / AEO Specialist at Insetix

Younas Iqbal

SEO / GEO / AEO Specialist

Younas leads search at Insetix across all three surfaces that now matter: classic SEO for Google, Generative Engine Optimization for the models that write answers instead of listing links, and Answer Engine Optimization for the featured snippets, AI Overviews, and voice results that resolve a query before anyone clicks.

His work on a build is structural, not cosmetic: information architecture, entity and schema markup, crawlable rendering, Core Web Vitals, and the content patterns that get a page cited rather than merely indexed. It is the reason the sites we ship arrive already legible to both crawlers and language models instead of getting an SEO pass bolted on six months later.

On-page, that means the fundamentals done properly: keyword and intent mapping, title and heading structure, internal linking, and content that actually answers the question it ranks for. Off-page, it means authority earned the slow way, through quality link building, digital PR, and citations from sources that carry weight, rather than bought placements that get discounted at the next core update.

  • On-page SEO
  • Off-page SEO
  • Quality link building
  • Digital PR and outreach
  • Technical SEO and Core Web Vitals
  • Keyword research and search intent
  • Generative Engine Optimization (GEO)
  • Answer Engine Optimization (AEO)
  • Schema.org and entity markup
  • Content strategy for AI search

LinkedInyounas@insetix.com

How we work together

Two disciplines on every build, from the first week rather than the last.

Engineering leads the scope
Every project starts with a free 30-minute scope call with Abdul, followed by a written fixed price within 48 hours. The person who quotes it is the person who builds it.
Search is structural, not a phase
Information architecture, schema markup, rendering, and Core Web Vitals are decided while the application is being designed. Retrofitting them later costs more and works less well.
You see it every Friday
Working software on a staging link from week one, so progress is something you click rather than something we report.
You own the result
Code, infrastructure, and accounts in your name from day one. Leaving us is easy, which is why nobody has to.

Want to work with us?

Tell us what you are building. Free scope call, written quote within 48 hours, and an honest answer if we are not the right fit.

Get an estimateSee what we have shipped